Hi, I'm Natalia
Hi, I'm Natalia
Strategic Product Designer For B2B SaaS
Strategic Product Designer For B2B SaaS
Driven by optimization, growth mindset and ownership.
I design complex B2B products that work efficiently and intuitively.
Driven by optimization, growth mindset and ownership.
I design complex B2B products that work efficiently and intuitively.
My projects
B2B SaaS projects delivering measurable business impact through user-centered design and strategic execution.
B2B SaaS projects delivering measurable business impact through user-centered design and strategic execution.
Candidate Data Management & AI Matching System
Candidate Data Management & AI Matching System
HR SaaS platform • Lead UX Designer · 2025
HR SaaS platform • Lead UX Designer · 2025
Recruiters struggled to make confident hiring decisions using a cluttered interface. I redesigned it with a clean, AI-driven table that lets them focus on what matters: selecting the best candidates.
Recruiters struggled to make confident hiring decisions using a cluttered interface. I redesigned it with a clean, AI-driven table that lets them focus on what matters: selecting the best candidates.
AI Customer Success Agent
AI Customer Success Agent
Customer Success platform • Lead UX Designer · 2025
Customer Success platform • Lead UX Designer · 2025
Designed AI agent to automate repetitive customer success tickets, reducing support burden while maintaining service quality.
Designed AI agent to automate repetitive customer success tickets, reducing support burden while maintaining service quality.
Design System & Component Library
Design System & Component Library
SaaS platforms • UX Designer · 2026
SaaS platforms • UX Designer · 2026
Established scalable design system addressing inconsistency. Created component library, design tokens, and documentation in Figma, increasing shipping speed by 30% while improving design-development handoff quality.
Established scalable design system addressing inconsistency. Created component library, design tokens, and documentation in Figma, increasing shipping speed by 30% while improving design-development handoff quality.
Creation Workflow Optimization
Creation Workflow Optimization
HR SaaS platform • Lead UX Designer · 2024
HR SaaS platform • Lead UX Designer · 2024
Redesigned rigid job creation workflow causing critical churn. Conducted UX research, restructured information architecture for flexibility, and iteratively tested with users, resolving retention crisis and increasing conversion by 26%.
Redesigned rigid job creation workflow causing critical churn. Conducted UX research, restructured information architecture for flexibility, and iteratively tested with users, resolving retention crisis and increasing conversion by 26%.
I optimize for efficiency, embrace a growth mindset for continuous improvement, and take full ownership from discovery to delivery.
I optimize for efficiency, embrace a growth mindset for continuous improvement, and take full ownership from discovery to delivery.
Discover 🔍
Define 🎯
Ideate 💡
Design ✍️
Test 🧪
Handoff 🚀
Optimize 📈
The first 90 days
M1
M2
M3
Understand & Learn
I focus on understanding company dynamics—the perfect month to ask questions and meet the people on the team.Contribute & Build
Is there a design system? Assess its maturity and propose improvements or, if needed, build one from scratch. With projects coming, I optimize workflows to start with a complete design system and clear processes.Lead & Own
With workflow understanding in place, I can fully lead projects, prioritize tasks, and take ownership to another level in every project.How I collaborate
I collaborate through structured touchpoints and open communication:
Weekly syncs with PMs to align on priorities and KPIs.
Daily availability for engineering questions during development.
Detailed Figma documentation with specs, user stories, and edge cases—not just mockups.
Regular sessions with customer success and sales to review user feedback, complaints, and feature requests.
The goal: no surprises, shared context, collective ownership.What I bring
Strategic Product Thinking:
Solving the right problems for users and businessTechnical Collaboration:
Bridging design and engineering seamlesslyAI Fluency:
Optimizing workflows and outcomes with AIGrowth & Optimization:
Continuous improvement toward scalable solutionsSystems Thinking:
Designing for the whole, not just the parts
Let’s connect
I'm open to strategic product design opportunities in B2B SaaS, particularly in data-heavy platforms, design systems, and AI-enhanced products.
I'm open to strategic product design opportunities in B2B SaaS, particularly in data-heavy platforms, design systems, and AI-enhanced products.
Location
📍 Open to opportunities in Austria & Europe | Remote-friendly
🇦🇹 Rot-Weiß-Rot Karte eligible (83/90 points) | Relocation-ready
Behance
Location
📍 Open to opportunities in Austria & Europe | Remote-friendly
🇦🇹 Rot-Weiß-Rot Karte eligible (83/90 points) | Relocation-ready
Behance
Location
📍 Open to opportunities in Austria & Europe | Remote-friendly
🇦🇹 Rot-Weiß-Rot Karte eligible (83/90 points) | Relocation-ready
Behance